PURPOSE
The Red List Project (TRLP) is pioneering a completely new approach to global plant conservation critical to healing our planet and restoring natural ecological and evolutionary processes. Solutions to the multiple current crises of species extinctions, particularly dire in the light of accelerating climate change, are woefully under-funded. TRLP is a nonprofit collective that raises impact philanthropic donations and helps generate conservation funding through collaborations with consumer products industry partners, grounded upon scientific consensus and global biodiversity conservation concepts. These partnerships include developing fragrances and fragranced products based on the floral signatures of threatened plant species selected from the International Union for the Conservation of Nature (IUCN) Red List of Threatened Plants®, as well as new products based upon the plant communities that define the 36 accepted global Biodiversity Hotspots.
FEATURED PARTNER — MANE
Through our ongoing collaboration with MANE initiated in 2021, TRLP is delighted to announce two new conservation partnerships and associated fragrances. In Ecuador, TRLP has teamed up with Masphi Lodge & Reserve to support Magnolia conservation in the Chocó. The flagship species is Magnolia mashpi, a towering tree key to ecosystem dynamics. Befittingly, “mashpi” translates to “friend of water” in the local dialect, a description that also suits the ephemeral floral scent of Magnolia mashpi ID JUNGLE ESSENCE™.
In the USA, TRLP and MANE are honored to partner with the team at Montgomery Botanical Center. What makes this project particularly unique is that a cycad is the scent inspiration—to our knowledge, a first! For those familiar with the scent of cycad cones, this may come as a surprise since most are far from pleasant. But the focal species for this project, Cycas micronesica, has a luscious, tropical fruit scent that we love. It has inspired MANE’s just released Pacific Cycad ID JUNGLE ESSENCE™.
A percentage of proceeds from the sales of both fragrances will help sustain the conservation projects.
READ MORE about the TRLP–MANE Partnership
MISSION
Our mission is to inspire plant conservation action and engagement on a global scale. Together with our environmental conservation and consumer products partners, we initiate projects not only to raise awareness of mounting threats to the planet’s botanical diversity but also to generate funds for targeted conservation of threatened plants and the ecosystems in which they thrive. Through these conservation activities, we provide a platform for sustainability-committed businesses, impact investors and consumers to join in stewardship of our planet’s irreplaceable botanical legacy.
conservation promise
No plant species are harvested commercially from the wild nor are any wild lands harmed. Product collaborations are developed using both natural and synthetic materials, with the IUCN Red List threatened plant and associated species propagated by in-country or regional botanical gardens, conservation NGOs, or both for reintroduction back into their native habitats. These efforts are conducted in close collaboration with sustainability-focused consumer product and global suppliers. All product collaborations are with like-minded brands whose mission and purpose include protection of the planet, sustainability, and environmentally responsible practices.
